The Coca-Cola bottle, with its distinctive contoured glass, was created a century ago as a way for the soft drink company to give its product a competitive edge. As the company website explains, “In 1915, Coca-Cola attempted to fend off a host of copycat brands by strengthening its trademark. The company and its bottling partners issued a creative challenge to a handful of U.S. glass companies: To develop a “bottle so distinct that you would recognize if by feel in the dark or lying broken on the ground.”

The winning design, created by the Root Glass Company of Terre Haute, Ind., worked — so well, in fact, that a century later the company is still using that basic concept to market its signature brand. Coca-Cola this year is celebrating the 100^th anniversary of the bottle — and its influence in pop art and other realms — through a global advertising campaign, art exhibitions and a photo book, among other avenues.

Now the bottle and its history will also be the subject of a new “authorized” documentary, according to The Hollywood Reporter. (Coke will help pay for the movie’s marketing.)

Related: Why the Soda Industry Is Still Full of Hot Air

“When I can hold up a Coca-Cola bottle and ask, ‘is this art or is this commerce?’ and most commonly hear ‘it’s both,’ that sets the stage for an intriguing narrative,” the movie’s producer and co-director, Matthew Miele, told THR.

That narrative could include how the Coke bottle became the first commercial product to make it to the cover of Time magazine in 1950, or how it provided fodder for artists like Andy Warhol — and, especially if the film touches on today’s backlash against soda, it might even mention that the 10- and 12-ounce bottles that made their debut in 1955 were called “King Size” and a 26-ounce bottle was marketed as “Family Size.”

Miele and his team reportedly hope their documentary will premiere in November to coincide with the Nov. 16, 1915 date that the bottle design first won a patent.

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The latest Gallup survey shows the rate of American adults without health insurance dipped to an all-time-low of 11.9 percent in the first quarter of this year, down from 12.9 percent at the end of 2014 and 18 percent in mid-2013. That means nearly nine in 10 adults now say they have health coverage, which Gallup attributes primarily to provisions in the Affordable Care Act.

So far, the White House estimates that more than 16 million people have gained health coverage through Obamacare.

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Gallup notes that the uninsured rate is likely to continue trending downward this year as more people sign up for coverage during the special enrollment period, which ends on April 30. The administration granted extra time to people who were unaware of the law’s individual mandate requiring everyone to have health coverage or be subject to a tax penalty.

The pollsters noted that there are, of course, other factors that have helped lower the percentage of uninsured people in the U.S., including the improving economy and a falling unemployment rate. Even so, they suggested that Obamacare played the largest role: “The uninsured rate is significantly lower than it was in early 2008, before the depths of the economic recession, suggesting that the recent decline is due to more than just an improving economy.”

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The poll of 43,575 adults over the first three months of the year suggests that the health care reform law is succeeding in its primary goal of expanding access to coverage, though questions remain about just how affordable that care is — and whether the law will be undone by a Supreme Court ruling, scheduled to be announced in June in the case of King v Burwell. The high court’s interpretation of language in one sentence of the Affordable Care Act will determine whether roughly 8 million people will lose health insurance subsidies. Read about the case here. 

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Everyone hates the IRS. Even the mothers of its agents hate the tax-collection agency. And that sentiment rises to new levels around this time of year.

On his HBO show last night, John Oliver said those feeling are only natural: “Is it any wonder that everyone hates the IRS?” he said. “Dealing with them is obligatory. It often functions badly. And it combines two of the things we hate most in life: someone taking our money and math.”

Still, Oliver went on to “attempt the impossible”: making viewers feel at least a smidgen of sympathy for the tax man — and explaining why our widespread hatred may be misguided. It’s Congress, after all, that writes the tax code. And it’s Congress that has made it harder for the agency to do its job by cutting the IRS budget from $13.4 billion in 2010 to $10.9 billion this year. As BusinessWeek just said in its latest cover story, "if you think paying your taxes is bad, try working at America's most unloved agency."

Related: IRS Says Budget Cuts Could Bilk Billions from Taxpayers

“I’m not saying the IRS is a likeable organization,” Oliver said. “But not everything that’s important is likeable. Think of our government as a body. The IRS is the anus. It’s nobody’s favorite part. But you need that thing working properly…”

It’s not that we should love the IRS, or even like them, Oliver said. But the agency deserves “a few minutes of at least grudging acknowledgment of the unpleasant, necessary function they serve.” And to provide that, Oliver brought on the singer who might be even more despised than IRS: Michael Bolton.

Watch the segment below (warning: it includes HBO-appropriate language):

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The Star Wars movies are available today for digital purchase on services like iTunes, Google Play and Amazon Instant Video for the first time. For $89.99 you can own two and a half good movies, and then hours of other stuff George Lucas also made, now featuring nine additional hours of bonus features. 

That purchase price might be palatable to some fans, but seems a lot to charge as a promotional tool ahead of this December's new J.J. Abrams-directed installment in the franchise, now owned by The Walt Disney Company. Especially considering the franchise has already earned something on the order of $27 billion across its various outlets.

But most of that went directly to Lucasfilm, before Disney completed its purchase. Along with its Marvel revenues, Disney should see quite the revenue bump from the sci-fi/fantasy world this year, with The Avengers: Age of Ultron, the sequel to the third-highest grossing movie ever, opening next month, followed by Star Wars: Episode VII in November.

While there are probably some people out there who have no idea what it means to ask "who shot first?", those people are not likely to pay $90 to find out. And for those fans who do know, it seems the new digital versions still have the wrong answer.

If, for some reason, you’ve ever wanted to induce a diabetic coma, tomorrow might be the time to do it.

7-Eleven, the chain of convenience stores most favored by packs of high-school layabouts who aren’t yet old enough to hang out in bars, is holding a promotion called “Bring Your Own Cup Day” tomorrow, April 11.

What is it? Glad you asked. Bring Your Own Cup Day (or #BYOC if you’re on the Twitters) is a Bacchanalian feast of excess where customers bring a watertight vessel to their nearest 7-Eleven, smack $1.50 on the counter, and fill said vessel with the Slurpee of their choosing.

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There are limitations though, so hold your hedonistic horses. Whatever container you choose to use must be non-porous, so no baseball caps or fedoras. Also, whatever container you bring must be able to fit through a 10-inch diameter hole – so put that oil drum back in the basement. Even with the size limitations, you could still be getting a deal – USA Today posits that a cup that just makes the cut could hold a gallon of 7-Eleven’s finest sugar water.

According to 7-Eleven’s VP of marketing, Laura Gordon, the event is being presented as a “Summer Kickoff,” which seems a little optimistic considering the fact that it’s foggy, 48 degrees Fahrenheit, and drizzling right now in New York City. Still, who am I to judge? Maybe the gods will look favorably upon 7-Eleven’s offering, and bring a day of sunshine, Slurpees, and nothing but syrup:

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