Hollywood Box Office Fail: A Memorial Day to Forget

Hollywood Box Office Fail: A Memorial Day to Forget

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By Josh Herr

For years, Memorial Day weekend has been the unofficial beginning of summer blockbuster season, with the multitudes rushing in to enjoy free air conditioning, buttered popcorn and big explosions. And though Hollywood has started releasing its blockbusters earlier and earlier (Marvel/Disney, in particular seems to love the first weekend in May), the audiences don’t seem to have gotten the message.

Tomorrowland, the weekend’s No. 1 grossing film, took in an unimpressive $40.7 million, just ahead of 2010’s groan-worthy Prince of Persia on the list of holiday weekend openers.

Memorial Day 2015 was the worst holiday weekend for Hollywood since 2001, when Michael Bay’s infamous WWII flop Pearl Harbor graced the screens. Considering the 44 percent increase in ticket prices over that time, this is a particularly bleak outlook for theaters.

Related: 13 Movies You Should See This Summer

Tomorrowland only barely beat Pitch Perfect 2, in its second week of release.

In 2014, X-Men: Days of Future Past took home $110.6 million, while the previous year had the sixth entry in the Fast and the Furious franchise to drive $97.4 million domestically.

The news is better internationally, where the most recent Avengers film (Avengers: Age of Ultron) continues to rake in the yuan, millions at a time. But the outlook for the rest of the domestic season is less rosy, with no obvious saviors later in the summer (Jurassic World, maybe?).

It’s not even June yet, but it is already looking like a chilly summer for Hollywood.

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