How Big Is Your Screen? Minecraft Brings Its Game to Movie Theaters in the U.S.
The Minecraft sandbox just got a whole lot bigger.
This summer, one of the most popular games in the world may be coming to a movie theater near you. But you can play only if you’re between the ages of 7 and 17.
With over 100 million registered users, there is nothing virtual about Minecraft’s success. Microsoft paid $2.5 billion to purchase the game and its developer, Mojang, last year. This summer, startup Super League Gaming is giving young fans a chance to play the game in movie theaters. SLG has partnered with four major movie theater chains—Regal Entertainment Group, AMC Theatres, Cinemark Theatres and iPic Theaters—to bring the shared experience of a 100-minute Minecraft game to thousands of kids in 25 cities at more than 80 theaters.
For theater owners, it’s an attractive way to generate more revenue. They can sell more seats and they get to keep a larger percentage of the gross from league ticket sales than from movie ticket sales. With overall box office receipts in decline, theater owners are searching for new ways to fill theater seats. The summer of 2014 was the worst summer for movies since 1997, with a 15 percent decline of $3.9 billion from 2013. With the $204 billion opening of Jurassic World in June, theater owners are cautiously optimistic for 2015.
SLG president and co-founder Brett Morris told Fortune that “theaters want to be a destination for all entertainment, and there’s not a better next-gen entertainment option than gaming.” The summer games series taps into the kids who already spend hours playing Minecraft and watching Minecraft YouTube videos online.
After purchasing tickets online for $20 each, gamers will bring their own fully-charged laptops (which must be already loaded with Minecraft version 1.8 or above) to the movie theater. Once there, they can form teams and play the game in small groups on their laptops. They also can watch the entire playing field on the movie screen as teams play in real time.
For the kids, it’s a way to socialize—and strategize. Kids can be as loud as they want, compare builds, grab snacks, and move around inside the theater.
Plans for a fall league are already under way, with 150 theaters in 18 states signed up to participate. Each six-week league session costs $120, with gamers playing once a week. SLG is also going international, with gaming events in China and Canada.
Everyone else will have to wait for Minecraft, the movie, which is currently in development at Warner Bros.
Quote of the Day: A Big Hurdle for the Tax Cuts
“He goes in and campaigns on an issue, and the challenge is he then talks about executing drug dealers. Why do you think the press is going to cover the tax cuts if you’ve given them the much more exciting issue?”
-- Grover Norquist, president of tax-cutting advocacy group Americans for Tax Reform, on President Trump’s failure to sell the tax law.
The Obamacare Mandate That Could Produce $12 Billion in Fines in 2018
Republicans effectively eliminated the individual Obamacare mandate in the tax package signed late last year. Although the new regulation reducing the mandate penalty to zero doesn’t take effect until 2019, President Trump has cited the rule change as a victory over the health law so many conservatives oppose. “Essentially, we are getting rid of Obamacare. Some people would say, essentially, we have gotten rid of it," Trump told a crowd in Michigan two weeks ago.
However, many parts of the Affordable Care Act are still in effect and will continue to operate even after the individual mandate is eliminated in 2019.
In particular, the employer mandate, which requires companies with more than 50 employees to offer health benefits or face fine of roughly $2,000 per worker, will continue to play a significant role in the Obamacare system. The Congressional Budget Office estimates that the mandate will produce more than $12 billion in fines in 2018 alone.
Some conservative groups are pushing lawmakers to stop enforcing the employer mandate, but the IRS is still working to enforce the law. According to The New York Times Monday, the IRS is sending out notices to more than 30,000 businesses that have failed to comply.
Chart of the Day: It’s Still the Economy, Stupid
Security may be the top policy issue for Republican voters, but the economy is the top concern for Democrats, independents and voters overall, according to Morning Consult’s latest polling on the midterm elections. Health care is third on the list, followed by “seniors’ issues.” The results are based on surveys with more than 275,000 registered U.S. voters from February 1 to April 30.
Number of the Day: $13 Billion
An analysis by Bloomberg finds that the roughly 180 companies in the S&P 500 that have reported earnings for the first three months of the year saved almost $13 billion thanks to the corporate tax cut enacted late last year. Those companies’ effective tax rate dropped by more than 6 percentage points on average. About a third of the tax savings went to 44 financial firms.
How a Florida Doctor with Social Ties to Trump Delayed a $16B Billion VA Project
A West Palm Beach doctor who is friends with Ike Perlmutter, the chairman of Marvel Entertainment and an informal adviser to President Trump on veterans’ issues, has held up “the biggest health information technology project in history — the transformation of the VA’s digital records system,” Politico’s Arthur Allen reports. Dr. Bruce Moskowitz “objected to the $16 billion Department of Veterans Affairs project because he doesn’t like the Cerner Corp. software he uses at two Florida hospitals, according to four former and current senior VA officials. Cerner technology is a cornerstone of the VA project. … Moskowitz’s concerns effectively delayed the agreement for months, the sources said.” Read the full story.