In a Black Eye for Wearable Tech, Nike Giving Refunds for FuelBand
If you thought that the calorie count and steps tracked by your Nike FuelBand were inaccurate, you may have been right.
Nike and Apple have agreed to settle a class action lawsuit claiming that the companies made misleading statements regarding the product’s ability to accurately track calories and steps, according to a website maintained by settlement administrator Gilardi & Co.
The companies have denied the allegations and claim they broke no laws, but they have agreed to a settlement in which Nike will give consumers who join the class action suit by January $15 or a $25 Nike gift card. The total cost of the refunds could reach more than $2 million.
Related: Why No One is Actually Buying Wearable Tech
Anyone who purchased a FuelBand from January 19, 2012 through June 17, 2015 is eligible for the refund.
Last year, Nike began shifting its focus away from producing FuelBands, choosing instead to focus on apps, including one for the Apple watch, that support fitness tracking. The company has said it has more than 60 million digital fitness software users.
The FuelBand was an early entrant into what has become a crowded field or wearable fitness trackers, despite questions about their accuracy. However smart watches, which offer built-in fitness trackers along with other apps, may soon eclipse the demand for that standalone products.
A report released last year by tech analysts Juniper Research projected that revenue from wearable tech, would increase from $4.5 billion in 2014 to more than $53 billion in 2019.
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