14 Iconic Brands That Are Losing Their Luster

14 Iconic Brands That Are Losing Their Luster

By Jonathan Berr  // 

Thomson Reuters

Brand value: $8.1 billion

1-year decline in brand value: 4 percent

What went wrong: Earnings are under pressure because of weak demand from financial services clients.

Reason for hope: The company is making a “strategic review” of its business units. Its Eikon financial desktop platform has gained traction against its longtime nemesis Bloomberg L.P.

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