Thursday Night Football
$464,625 Per 30-Second Ad
Football is increasingly valuable for two reasons: Lots of Americans watch it, and they want to watch it live. The latter is increasingly important in the digital age, given that more viewers are taping or streaming shows, which increases the chance they’ll skip the ads.
CBS’ “Thursday Night Football” has slipped one spot from last year, but still ranks among the most expensive nights on TV.
